How are Virtual Tours Useful for Growing A Business

Picture of Heather Eakins

by Heather Eakins

How are virtual tours useful

What is a Virtual Tour

A virtual tour is an interactive experience that allows a person to visit a different place or business without actually being there. They can walk around and explore areas from their computer, tablet, or phone by using computer-generated images. They can also add comments and information on these spaces. Virtual tours can be useful for those who are unable to be physically present or for those who are not able to travel.

Virtual tours are interactive, dynamic, and engaging for potential customers.

Virtual tours are one of the best ways to learn about and experience different places and products. They can help with increased tourism by showing off all that a certain area has to offer. They create a better user experience and are able to bring many people into these areas in order for them to enjoy what they have to see and explore.

82% of users prefer virtual tours over still images. 

Virtual Tours are the Most Engaging Marketing Resource

Engaging your customer through Virtual Tours

Virtual tours are a great resource for increased views and increased user engagement. They allow people to view spaces of different kinds that would be impossible for them to visit otherwise. Those who own virtual tours and use them in their marketing campaigns have seen increased views and increased engagements as well.

By using virtual tours in marketing campaigns, businesses engage more people than they could through other types of advertising. Having a low bounce rate will help improve your local search rankings (82% of users prefer virtual tours over still images and interact within the virtual tour for 3 min or more) Doing so allows businesses to gain increased traffic and increased sales; both virtually and in person. As long as a virtual tour is able to reach the right audience and provide valuable content, it will be able to achieve all of these goals.

By providing more information about how a virtual tour has helped a business increase its popularity with increased exposure, increased sales and increased traffic, people who are in charge of marketing for businesses with virtual tours are able to gain increased leads and engagement by posting reviews on social media, Google My Business, and other listings sites.

Virtual Tours allow you to Show off Your Business

Virtual tours are a great way to show off your business in order to get increased views and provide a better customer experience. Not only will you be able to show the inside of your building, but you will also have the opportunity to show off any notable features that may set you apart from your competitors. If you expect your product or service to be in demand due to its features or because of its location, it’s worth investing in a virtual tour so that potential customers can see it before actually coming in person. Better yet, you can grab their business by including a shopping cart, schedule now or Buy Now link within the tour.

You will increase the number of people who know and love your business. This can help you to sell more products, which will increase bottom line profits.

Increased Traffic Leads to Increase in Sales

Increase sales

Virtual tours work because it provides buyers with a better user experience and gives them more confidence in purchasing a house, a product or investing in a service. Better user experience means that the buyer gets to see an extensive tour and they are also able to zoom in and click links for areas or items they are interested in learning more about. Better user experience also means that buyers can view different videos and links within the tour, which can influence their decision to buy. Virtual tours also allow buyers a unique and engaging purchase experience, without physically visiting the business.

One of the biggest sectors involving virtual tours for the marketing and promotion of various businesses is real estate; commercial and multifamily buildings. New developments are almost always required to have virtual tours done so potential owners and tenants can visualize their future spaces. This has led to many people buying, leasing, and renting that they may not have otherwise considered if it were not for the online showing of different properties.

Another great use for virtual tours is retail businesses and other small businesses. By displaying their products in an interactive way you are able to show people who may not have been aware of your business, what you have to offer them.

A Better and Easier User Experience

Virtual Tour Experience

Virtual tours are a form of content that is quickly gaining popularity with the increased number of people who have access to computers, tablets, and mobile devices. They are interactive experiences that allow people to visit a different place or business without actually being there.

Users have the opportunity to walk through an area (via computer-generated images) and explore it like they would if they were visiting it in person by navigating with arrows on the screen or via a mouse. They can view videos and information about different areas of the business. Users can walk through the tour as many times as they like in order to view it from different angles and at different levels of detail (which they do!) Doing so provides an increased user experience that is easier to digest than reading text or viewing a video.

By providing an increased user experience, virtual tours are able to put viewers in control of what happens. This increased control can help to increase the viewers’ feelings of ownership over the experience and increased engagement with it overall.

In Conclusion

Virtual tours are an excellent resource for businesses in a variety of sectors, but they’re especially effective for improving your bottom line. Virtual tours allow potential customers the opportunity to see what space looks like before buying. Better yet? They provide a user experience that can’t be replicated by other marketing tools like videos or photos alone. When you’re considering how to market your business online, don’t forget about using virtual tours.

Contact us today at sales@matadordigi.com to learn how our marketing services can make the most out of your virtual tours.

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